It's not marketing! Focus your engagement efforts on those stakeholders who share your interest in research, and curate your approach based on the potential engagement, either wth collaborators, sponsors or participants.
The Communication Portal provides templates that are customised to the interests of key stakeholder groups, from research-users, proposal evaluators of different levels of expertise in your field of research, and other affected groups (such as media monitors and patient advocates) to help guide you through the process of customising your research proposal to the specific audience with whom you are seeking to engage.